Market
Who benefits most when valuations fall?
Zahrany Zawahir · 2 min read
When valuations soften, the market does not only create uncertainty. It also creates opportunity.
The buyers who benefit most are those who stay prepared, stay liquid, and understand that perfectly timing the market is far less important than entering it strategically. Lower valuations can improve affordability and create stronger negotiating power.
If you are evaluating the market right now, the real question is not whether it feels uncertain. It is whether the structure of the deal still works in your favour.
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